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Links are what make the internet the world wide web. The original idea was that the internet is a set of digital documents. The link allows you to move between them. To make them as effective as they can be, we want to make them clear in what they do. Often though, the simple link doesn’t provide a clear purpose. Let’s look at what it takes to pass 2.4.4 Link Purpose (in Context).
Testing with Auto Scanning Tools
Many of the auto scanning tools on the market will flag for suspicious text on links and buttons. Sometimes the settings for that tool will flag long alternative text as well. Some look at short lengths. We flag character length because we can’t verify the item makes sense in context. This is something computers cannot do. Even with the best AI out there, computers can’t detect the intention of the control.