If I had a podcast, I would tell you to close your eyes and imagine the following. But this is a blog post…
You’re walking down a hallway, hand out, ready to turn a doorknob. Your hand lands on the knob… and suddenly the door slides open before you touch it. Or worse, the room you thought you were entering is actually a closet full of vacuum cleaners. Disorienting, right? Jarring? A little bit scary?
That’s how a user feels when they tab through a webpage and a piece of content jumps, moves, or redirects them without asking for permission first.
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