User Experience & Accessibility

  • Consulted on accessibility and user experience of company sites and
    applications from startups to Fortune 500, domestic and international
  • Conducted A/B testing of designs with sample users
  • Designed, prototyped and wrote coding standards for full ADA Section 508 and WCAG 2.0 AA compliant websites and applications
  • Analyzed traffic patterns and abandonment rates of ecommerce solutions

Web Development

  • Hand code standards compliant, cross-browser HTML/HTML5/XHMTL & CSS/CSS3
  • Write JavaScript (jQuery, Dojo, YUI, MooTools, Prototype), XML, ASP, and PHP
  • Designed, developed and deployed over 250 websites on multiple content management systems including ecommerce and WordPress solutions
  • Created design mock-ups and prototypes for use in functional documents, sales demonstrations, and by development teams
  • Independently developed and deployed an application that provides a National Weather Service feed to the client websites

Graphic Design

  • Created print ready graphics for tradeshow signs, direct mail campaigns, and advertising posters
  • Created icons for stand-alone applications
  • Designed graphics and wrote HTML for email marketing campaigns

Project Management

  • Managed workflow and training for five member implementation team
  • Created project plan, functional document, style guide and timelines for converting an
    existing application’s pages to a new user interface
  • Researched and wrote functional documents for future product development to expand
    usability, shopping experience and to enter new markets
  • Researched and wrote functional documents for internal and external multi-platform mobile applications
  • Coordinate and run texting campaigns for a Fortune 500 company

Search Engine Optimization

  • Developed method to allow the editing of page/site meta data from one file without needing to access every page in the site
  • Researched, wrote and implemented recommendations for increasing traffic to client websites through content, meta data and external linking
  • Guided developers implementing changes to CMS that increased organic search engine listings
  • Proposed new revenue streams from website maintenance and Pay Per Click advertising management
  • Coached site owners to maximize the best returns in organic search listings

Mobile Development

  • Analyzed target markets to determine best mobile approach
  • Managed projects to build multi-platform mobile solutions
  • Educated Fortune 500 marketing department to build HTML5/CSS3 mobile compliant websites
  • Devised and implemented strategy for future website development to take a mobile first approach
  • Developing games for iOs devices
  • Oversee all customer-facing mobile initiatives for Fortune 500 company


2015 to 2016 User Experience & Accessibility Advisor, Flexion, Sun Prairie, WI

  • Work with advising teams on implementation of accessible UIs
  • Design & develop front end solutions for studio clients
  • Training internal & client teams
  • Speaking and developer outreach

2013 to 2015 Front End Engineer, Recurly, Inc, San Francisco, CA

  • Work with the UX team to implement designs on the marketing site & application
  • Established AB testing program
  • Worked with marketing team to increase our placement in search engine results
    to first place in our keywords
  • Developed Marketing campaigns

2011 to 2014 President and Founder, Rolled Up Sleeves, LLC, Madison, WI

  • Established LLC in 2011 for the development of mobile applications, web design and consulting

2012 to 2013 Interactive Media Administrator, American Family Insurance

  • Technical lead for all customer-facing websites and mobile applications

2010 to 2012 Interactive Media Specialist, American Family Insurance, Madison, WI

  • Lead developer for all customer-facing websites and mobile applications- Project Manage customer-facing and agent-facing mobile applications and initiatives- Core member of the agent mobility team deciding and implementing mobile tools and technologies for the field force- Core member for the Doctype Expert Group researching and deciding on company wide standards for HTML doctypes- Wrote templates, boilerplates, and standards for the coding of HTML5, CSS3, and JavaScript for upcoming site overhaul

2009 to 2010 Front End Developer, Aquent contracted to American Family Insurance, Madison, WI

  • Integral member of the Digital Marketing Team developing American Family Insurance’s
    newly redesigned corporate website, microsites and applications including:
  • Developed graphic elements for Coverage Calculator and Auto Estimate and Quote
  • Participated on the Usability Standards team, defining standards for applications and
    corporate websit
  • Worked with the Search Engine Optimization team to increase visibility on the web

2004 to 2010 Freelance Web Developer and Photographer,, Madison, WI

  • Independent consultant for web development, design, social media, social media marketing, search engine optimization and professional photography to small and medium sized businesses

2009 Front End Developer, Robert Half Technology contracted to Whittman-Hart, Brookfield, WI

  • Created HTML, CSS and Javascript for client Harley-Davidson including: Rider’s Edge
    class search pages, search engine optimized home page and product pages, motorcycle comparison pages, and sidecar product pages

2007 to 2009 User Interface Designer, Connecture, Inc., Waukesha, WI

  • Responsible for the conversion of a market leading software solution for health
    insurance to a modern, standards compliant, fully accessible user focused design

2005 to 2007 Web Designer/Implementation Specialist, ARI Network Services, Milwaukee, WI

  • Led sales, design, development and customer support teams in building over 250 new
    websites; provided graphic design for tradeshow, direct mail, and email marketing

Community Involvement

  • An organizer of BarCamp Madison 3 (2010): An annual regional conference on technology, hacking, learning and civic leadership
  • Founder of MadHackerHaus: A quarterly meeting for people creating new products, projects, and changes in their community
  • Build Madison (2010): 24-hour hack-a-thon. Participated in building an iPad app to give those without voices a way to talk
  • Web Designer, Milwaukee Shambhala Center (2008 – 2009)

Public Speaking

I've been ramping up the number of speaking engaements lately. Instead of
maintaining them in two places, check out my public speaking page.


  • Techskills, LLC, Brookfield, WI: Multiple certifications
  • Pratt Institute, New York City, NY: Computer Graphics
  • University of Wisconsin Milwaukee, Milwaukee, WI: BA in Philosophy
  • Madison College, Madison, WI: iPhone Development Certification