Designed, developed and deployed over 250 websites on multiple content management
systems including ecommerce and WordPress solutions
Created design mock-ups and prototypes for use in functional documents, sales demonstrations, and by development teams
Independently developed and deployed an application that provides a National Weather
Service feed to the client websites
Usability & Accessibility
Conducted A/B testing of designs with sample users
Designed, prototyped and wrote coding standards for full ADA Section 508 and WCAG 2.0 AA compliant websites and applications
Analyzed traffic patterns and abandonment rates of ecommerce solutions
Project Management
Managed workflow and training for five member implementation team
Created project plan, functional document, style guide and timelines for converting an
existing application’s pages to a new user interface
Researched and wrote functional documents for future product development to expand
usability, shopping experience and to enter new markets
Researched and wrote functional documents for internal and external multi-platform mobile applications
Coordinate and run texting campaigns for a Fortune 500 company
Search Engine Optimization
Developed method to allow the editing of page/site meta data from one file without needing to access every page in the site
Researched, wrote and implemented recommendations for increasing traffic to client websites through content, meta data and external linking
Guided developers implementing changes to CMS that increased organic search engine listings
Proposed new revenue streams from website maintenance and Pay Per Click advertising management
Coached site owners to maximize the best returns in organic search listings
Graphic Design
Created print ready graphics for tradeshow signs, direct mail campaigns, and advertising posters
Created icons for stand-alone applications
Designed graphics and wrote HTML for email marketing campaigns
Employment
2011 to Present President and Founder, Rolled Up Sleeves, LLC, Madison, WI
Established LLC in 2011 for the development of mobile applications, web design and consulting
Currently working on first iPhone game
2010 to Present Interactive Media Specialist, American Family Insurance, Madison, WI
Lead developer for all customer-facing websites and mobile applications
Project Manage customer-facing and agent-facing mobile applications and initiatives
Core member of the agent mobility team deciding and implementing mobile tools and technologies for the field force
Core member for the Doctype Expert Group researching and deciding on company wide standards for HTML doctypes
Wrote templates, boilerplates, and standards for the coding of HTML5, CSS3, and JavaScript for upcoming site overhaul
2009 to 2010 Front End Developer, Aquent contracted to American Family Insurance, Madison, WI
Integral member of the Digital Marketing Team developing American Family Insurance’s
newly redesigned corporate website, microsites and applications including:
Developed graphic elements for Coverage Calculator and Auto Estimate and Quote
Participated on the Usability Standards team, defining standards for applications and
corporate website
Working with the Search Engine Optimization team to increase visibility on the web
2004 to 2010 Freelance Web Developer and Photographer, www.tarnoff.info, Madison, WI
Independent consultant for web development, design, social media, social media
marketing, search engine optimization and professional photography to small and medium sized businesses
2009 Front End Developer, Robert Half Technology contracted to Whittman-Hart, Brookfield, WI
Created HTML, CSS and Javascript for client Harley-Davidson including: Rider’s Edge
class search pages, search engine optimized home page and product pages, motorcycle comparison pages, and sidecar product pages
2007 to 2009 User Interface Designer, Connecture, Inc., Waukesha, WI
Responsible for the conversion of a market leading software solution for health
insurance to a modern, standards compliant, fully accessible user focused design
2005 to 2007 Web Designer/Implementation Specialist, ARI Network Services, Milwaukee, WI
Led sales, design, development and customer support teams in building over 250 new
websites; provided graphic design for tradeshow, direct mail, and email marketing
Community Involvement
An organizer of BarCamp Madison 3 (2010): An annual regional conference on technology, hacking, learning and civic leadership
Founder of MadHackerHaus: A quarterly meeting for people creating new products, projects, and changes in their community
Build Madison (2010): 24-hour hack-a-thon. Participated in building an iPad app to give those without voices a way to talk
Web Designer, Milwaukee Shambhala Center (2008 – 2009)
Public Speaking
2009
Regional Conference: BarCamp Milwaukee 4, Milwaukee, WI
Section 508 and You: Or How I Learned to Love the Alt Attribute
When Vegans Attack: Health, Ecological and Humanitarian Reasons to Be Vegan
2010
Regional Conference: Madison Non-Profit Day, Madison, WI
Non-Profits and the Accessible Web
Regional Conference: BarCamp Madison 3, Madison, WI
Photo touch-up 101 with Photoshop
Accessibility with Web and Mobile Technologies
Regional Conference: BarCamp Milwaukee 5, Milwaukee, WI